Why A Business Should Have Instagram and Facebook
When businesses are just starting out with social media marketing, it can be overwhelming trying to decide which platforms to use. There are ton of social media platforms like Facebook, Snapchat, Instagram, Pinterest, Youtube, and TikTok, and many people are using most of them. Companies should increase their brand awareness by going on their target audience is using, however, don't put your eggs in too many different baskets. To be good at all platforms, you have to start small and then grow. Both Instagram and Facebook are popular social media platforms, and they both offer a lot of potential for businesses to reach their target audiences. Additionally, both platforms offer powerful tools for companies to measure the success of their social media campaigns.
Extensive Reach and Growing Audiences
When it comes to social media marketing, businesses should start with Facebook and Instagram. Why? Because these two social networks are in top 4 for largest audiences out of all the social media platforms. Facebook currently has over 2.9 billion monthly active users, while Instagram has over 1.4 billion monthly active users. Both Facebook and Instagram are owned by their parent company Meta. This means that businesses have a greater chance of reaching their target audiences when they use Instagram and Facebook and they work hand-in-hand.
Facebook continues to retain the highest audience of all social media platforms worldwide. In the U.S alone, more than two-thirds of adults say they use the site. It is true that Facebook usage among U.S teens have dropped as many of them prefer spending time on YouTube, Instagram, and Snapchat. Their users are generally older, and a report suggests that their platform is experiencing a gradual decline. Some reasons for this trend include the fact that there have been numerous scandals surrounding the social media platform from data breaches of Facebook accounts to privacy issues.
Instagram, on the other hand, is one of the fastest-growing social media platforms, and the number of Instagram accounts have doubled in the past four years. In 2018, it was reported that Instagram had reached one billion monthly active users. The platform continues to grow in popularity and is expected to reach two billion monthly active users by 2021.
Here is a useful statistic for marketers and businesses: 80% of users follow at least one business, and 60% of users seek out and discover new products on Instagram. In short, users are beginning to expect brands to have a presence on Instagram as they want to be able to shop on the platform as well. Another reason why small businesses should start with Instagram is that it has the highest engagement rate out of all social media platforms.
Both Facebook and Instagram have a real estate empire of large audiences and users. As both of them combined in Meta, it's a HUGE number. Facebook has a global reach of over 70% while Instagram is 80%. This means that businesses have a greater chance of reaching their target audiences when they use both.
Business Pages and Accounts
Both Facebook and Instagram offer businesses the ability to create pages and accounts. They are different from personal accounts as they offer businesses more features and benefits than personal ones. For example, a Facebook page for business allows businesses to add call-to-action (CTA) buttons, run ads, and see insights about their page performance while a regular Facebook profile does not. Business accounts on Instagram give businesses the ability to share stories (also in personal accounts), run ads, and access insights about their account.
Both Facebook and Instagram offer powerful tools for businesses to measure the success of their social media campaigns. For example, Facebook Insights allows businesses to see how many people have seen their posts, how many people engaged with their posts, and what kind of reach their posts have.
Instagram Insights is similar, but it also allows businesses to see the number of impressions their posts have received, as well as the average number of interactions per post. This information is valuable for businesses because it allows them to see what kind of content is resonating with their audience and adjust their strategy accordingly.
Advanced Targeting Options & Tools
Additionally, Facebook has a large pool of data that businesses can use to segment their audiences. For example, Facebook allows businesses to target people based on their interests, demographics, behaviors, and more.
This wealth of data offers businesses the ability to target specific audiences with laser precision. This allows businesses to create highly targeted social media campaigns that reach their target audiences effectively and efficiently. Instagram also offers these features and allows specific targetting of audiences as well.
Since both platforms offer businesses the ability to target specific audiences with laser precision, they can create social media campaigns that are highly effective and efficient.
Additionally, both Facebook and Instagram offer powerful tools for companies to measure the success of their social media campaigns. As we mentioned earlier, Facebook Insights allows businesses to track page views, post reach, and engagement metrics like comments and shares. Similarly, Instagram Insights lets firms track post views and engagement metrics like likes, comments, and the number of times users saved a business's post. These insights allow businesses to track the success of their social media campaigns and make necessary adjustments to ensure that their campaigns are as effective as possible.
Overall, Facebook and Instagram are two of the most popular social media platforms that offer businesses a wealth of features and benefits. Business owners should use them to their advantage, so they can market their services effectively.
Quality Effective Content & Apps
Facebook is a great platform for building relationships with customers and potential customers through Facebook groups, events, messenger, and live. Businesses can use Facebook Groups to connect with their target audience, create events on Facebook to promote products or services and let your audience know about important announcements, and run ads targeting specific audiences.
Instagram has similar features to Facebook, but they offer opportunities for businesses to post visual copy that appeals to you audience. It's a great platform for promoting products and services, as well as building brand awareness. Businesses can use Instagram Stories to show behind-the-scenes content, carousel posts to highlight multiple products, run ads, and more. With Instagram shop, you can install a product catalog that helps you increase sales, opportunities, conversions, and makes it easy for people to discover products.