How a Website Can Increase Your Revenue
We are in the Age of the Digital Revolution. From the contracts we sign, the books we read, the classrooms we learn in, and to the notes we prepare and study, everything's going digital. The web’s here and here to stay whether we like it or not. If you are a business that doesn’t have a website, you're at a huge disadvantage, and you have a steep hill to climb out of. Here are the many ways a website can help build your brand:
Enhances Local SEO
These days, having a website is all about building an online presence that helps people know who you are and what you stand for. Someone might say, "Oh, I serve local ice cream in my little shop in town. I don't need a website for that!" However, no one will know who you are if you don't have a website. In addition, your ranking on Google is important. According to studies, 86% of customers use Google Maps to search for local services, and 50% of Google "near me" searches will result in an in-store visit. People use search engines to find nearby places that provide their desired services. Your ranking is affected by your business’s brand and credibility. You could appear on Google in the top list of local ice cream shops, but Google needs to know you sell ice cream.
It's true though. A person can pass by your business when they're driving, but who will suddenly take time to brake, get out of their car, and check out your store? And sure, you'll get some people walking by to check out your store, and they might stick around and buy something too, but how many people are actually going to go in if they don't know who you are or if you're credible or not? Also, wouldn't you want your business to generate more revenue? Websites allow your users to see updates to your products and services catalog and provide a place where people can learn more about your business. This will help grow your business, increase product sales, and increase revenue for your business.
Helps Build Credibility & Trust
Traditionally, it takes more than a decade for businesses to gain credibility and a customer's trust. That's a long time. However, the advent of the internet speeds things up and makes services and transactions quick and easy. Word-of-mouth will get out quickly if your customers love your business. On the contrary, it might take you a hundred years for your business to get known if you don't have a website. Ok, that's a bit hyperbole, but it is essential to have a website. According to a Weebly survey, 56% of customers don't trust a business without a website. That's a considerable sum of revenue you're losing out on when you don't have a website. In addition, if you want your website to appear credible to your users, you want to strengthen your website's infrastructure and security. To do this, make sure you complete tasks, such as securing your data, securing your users' accounts, securing domains, continuously scanning for high vulnerabilities, and preparing backup data. You should also install an SSL certificate of security to ensure confidentiality of in-transit communication.
Helps Connect with Customers
Having a website helps businesses engage with customers and connect with them. Websites display product visuals for customers to browse, allow customers to gain product information, take customer feedback, and fulfill customer expectations. In today's business world, it's all about retaining customers. Did you know that a 5% increase in customer retention can increase company revenue by at least 25%? In fact, it's more expensive to acquire a new customer than to keep an old one by rekindling the relationship. Creating loyal customers through strong customer relationships will ultimately increase business referrals, conversions, revenue for your business, and ROI.
Conveys What Your Business is About
Websites can share a company's vision, mission, and goals. Companies who share their long-term goals and plans show they have direction, have a purpose for their existence, and make it clear they are here to stay for the long run. In fact, that’s called branding. Companies who invest time and resources to do these increase customer's trust and confidence in their brand. Also, when a company's goals resonate with their customers' goals, customers are more likely to support their brand. Companies should share their achievements, new product launches, and new information to generate more traffic to their website.
Important Component in Digital Marketing
As the world goes digital, websites are becoming the best digital marketing channel to increase network traffic and sales. With placements and links to different social media sites, websites help you connect with customers on different platforms to communicate with them. Also, for social media advertisements and posts, there should be a landing page or destination where users can take action. This works in email or pay-per-click forms of marketing. Without a website, email marketing and PPC ads wouldn't be possible.
There are currently over 4.66 billion active internet users in 2021, which is nearly 60% of the world's population. Websites provide you as a business with the potential to not only reach people in your country but to also reach more than 50% of the world's population and dramatically increase your business's revenue. Users spend hours browsing the internet, and your website may catch their attention at any given moment.
How to Design a Website With Your Audience in Mind?
When designing your website, you need to figure out what your audience thinks about your brand from their perspective. You need to think about what customers want to see when they think about your brand and what kind of value or utility it will provide them.
Make Sure Your Website Is Consistent with Your Brand Identity
Brand "consistency" is necessary for promoting strong brand identity. This term should be drilled in your head! It can't be stressed enough that you should make the look and tone of your website consistent on all platforms. The company logo should appear on your website, and the color of your logo is essential to your brand's identity. Your website's tone is critical because it conveys your brand's personality. For example, if your business is about dogs and pet supplies, it should have a fun and playful style.
Give Your Knowledge Away for Free
If you own a business, especially in the service sector like social media marketing or web design, you have to earn your customers. You have to prove to them why you are valuable and you have to give a little more to win over new customers. You can email them new unique content or write blogs. Blogs help you achieve many goals from advertising your brand, increasing customers’ exposure to your brand, to building up your brand authority. You can do this by providing quality, free value to customers. FREE VALUE. I said that right. Customers love businesses that do that! They love it when companies selflessly share helpful information and tips they can use for their business and themselves. It builds a strong relationship with customers and establishes yourself as a brand authority.
Engage with Visitors
By engaging and talking with visitors, your brand identity becomes stronger. Your blogs should have areas for commenting and engaging with content. Also, a chatbot would come in handy because businesses can connect and communicate with customers. You should add social media links or buttons so your content can be easily shared when it goes viral.
Link Your Website to Other Sites
When writing your article, you should consider what resources you use in helping you come up with ideas and put those down on paper. You should use outside credible sources to enhance customers' trust in your brand. This helps increase your reputation and shows you did not write from a vacuum, and it will certainly boost your search rankings. Also, you should establish your backlinks to other sources and websites from your site, which will build your site's credibility. You should link them to authoritative sites and resources where most users flock to.
Conclusion / Why You Need A Website
Websites are a necessary marketing tool, and they are a must-have for businesses in the 21st century. If you don't have one, you will be missing out on the potential hundreds, if not thousands, or millions of people who would know your business and the value it provides. You will also miss out on the hundreds, thousands, or even millions of dollars in revenue you would have gained from having a website. After all, your website is the face of your business in the digital world. It shows what your company does, and it's a medium where customers can interact with your business. Also, We can't stress this enough. Value is SO SO SO IMPORTANT! When you provide value for your customers, they feel like you're opening up to them and they become intrigued to learn more about you.