35 Jaw-Dropping SEO Statistics For Your SEM Strategy

Top SEO Statistics

Google currently has over 85% of the search engine market (Statista)
Google has already received 943 billion searches this year and counting in April 2022 (Internet Live Stats)
68% of online experiences begin with a search engine (Bright Edge)
On the first page alone, the first five organic results account for 67.6% of all website clicks (Zero Limit Web)
The top-ranking page gets the most search traffic - 49% of total traffic (Ahrefs)
60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads
SEO leads have a 14.6% close rate (Hubspot)
SEO can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising (Terakeet)
49% of marketers report that organic search produces the best ROI out of any marketing channel (Search Engine Marketing)
70% of marketers see SEO as more effective than PPC (Databox)
The average content length of the top position Google article contains 1447 words (Backlinko and Ahrefs)
63% of all shopping begins online even if the purchase itself happens in-store (Intergrowth)
75% of people never scroll past the first page of search engines (Intergrowth)
66% of people perform some type of online research before making a purchase online (Intergrowth)

SEO Industry Statistics

74.71% of SE Optimizers charge a monthly retainer fee for their clients (Ahrefs)
For monthly retainers, $510-$1000 per month is the most popular pricing tier (Ahrefs)
For hourly pricing, $100-$150 per hour is the most popular pricing tier (Ahrefs)
88.28% of SE Optimizers charge $150/hour or less for their services (Ahrefs)
For per-project pricing, $501-$1000 is the most popular pricing tier (Ahrefs)
On average, SE Optimizers who've been in business for 2+ years charge 39.4% more per hour, 102.41% more for monthly retainers, and 275% more for one-off projects than those who've been in business for fewer than two years (Ahrefs)

Search Engine Statistics:

The #1 result in Google's organic search results has an average CTR of 31.7% (Backlinko)
There are an estimated 3.5 billion Google searches per day (Internet Live Stats)
39% of purchasers are influenced by a relevant search (Think With Google)
61.5% of desktop searches and 34.4% of mobile searches result in no-clicks (Sparktoro)

Local SEO Statistics

76% of people who search on their smartphones for something near them visit a business within a day (Think With Google)
28% of searches for something nearby result in a purchase (Think With Google)
Yelp appears in the top five search results for 92% of Google web queries that include a city and business category (Fresh Chalk)
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly website (Intergrowth)
79% of consumers trust online reviews as much as they trust personal recommendations (Intergrowth)
86% of people look up the location of a business on Google Maps (Intergrowth)

Mobile SEO Statistics

55% of all worldwide internet traffic comes from mobile devices (Intergrowth)
56% of all online consumers have searched for local businesses on a mobile device in the US (Intergrowth)
51% of internet users access the internet using only their smartphone which means no desktop or laptop (Intergrowth)
53% of mobile website visitors will leave your site if it takes more than 3 seconds to load (Intergrowth)
More than 50% of smartphone users have discovered a new company or product when using a search engine on their phone (Intergrowth)

While it's nice to have Facebook ads take your leads to your awesome landing pages and guide them through your complex sales funnel, SEO also focuses on the user experience. When users search for your products or services on Goolge, it shows they have high intent on purchasing your product. Google is the largest search engine and platform with nearly 3.5 billion search queries per day. Since user experience is crucial, if people can't find what they're looking for easily on your site, they're more likely to leave and never come back.

Ranking high on result pages has become increasingly competitive; if you're not near the top of the list, you're likely to get lost in the shuffle. By optimizing your brand's SEO, you can improve your chances of ranking your website or web page high in search engine results pages (SERPs) and drive traffic to your site.

There are a few things businesses can do to grow their website or page SEO:

- Link Building: Create backlinks to your site through high-authority websites, which will help improve your site's ranking

- Focus on Search Terms: Use relevant keywords in your content so that users can easily find what they're looking for; consider using long-tail keywords also, which are more specific and less competitive

- write effective meta descriptions: Meta descriptions are brief summaries of a web page that appear below the title in search engine results pages; make sure it accurately reflects the content on the page and uses relevant keywords so that users will click to your site.

-Keyword research: It helps businesses identify search terms customers are using when looking for products or services. By understanding what search terms are being used, businesses can then optimize their content and meta descriptions

There are several different tools businesses can use to optimize their website SEO. Google's Search Console is a free tool that helps businesses track their site's performance on Google and make improvements accordingly. Yoast is a popular plugin for WordPress websites that helps with on-page optimization, including title tags, meta descriptions, and alt text. Screaming Frog is a website crawler that can help businesses identify technical SEO issues on their site so that they can be fixed. There's also Moz Pro (SEO software), SemRush (Marketing SEO tool), and Ahrefs (SEO Keyword Tool). The important thing is to find the right combination of tools that work for your business and your budget.

As marketers and brand owners, we're always chasing the next big trend in marketing and how to get seen on Google. It's hard to know what strategies will still be effective years from now because Google's algorithms are constantly changing as well as best SEO practices. For many search engine marketers and business owners, the changing reality landscape can be quite intimidating, however; you'll be all right as long as you're on top of your SEO strategy.

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